On June 10, 2023, Birkenstock inaugurated a new store on Brigade Road. This project encompasses the creation of promotional social media posts for the store's launch, as well as additional promotional materials such as newsprint advertisements and merchandise designs.
Let's take a trip with Birkenstock as they trek from Germany to Bangalore - and trust me, it's no ordinary journey. This is a globe-trotting adventure with a green twist.
This video captures the city's vibe through its jaw-dropping architecture and colorful scenes that pop like the local flag. Listen closely and you'll catch the lilt of the local traffic and lingo too. We wrap it all up with a slick showcase of Birkenstock's finest. It's the ultimate "tadaa!" moment as these comfy German icons make their grand entrance in their shiny new Bangalore stores.
STYLE EXPLORATION
where's the personality?!
When Birkenstock meets Bangalore, we're not just talking old school meets new school - we're showcasing a classic brand that's got some serious modern moves.
We're using contrast and cutouts to highlight the crazy diversity of Bangalore's masses. One second you're lost in the crowd, the next you're zooming in on these wildly different personalities. It's like a human kaleidoscope, each turn revealing a new facet of the city's vibrant character, just the diverse stock of Birkenstock.
Birkenstock isn't just stepping into Bangalore - it's leaping into the city's eclectic, bustling heart
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BOTTLE PRINT
